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Changing the Approach
How Unlimited Choices Have Given Way to New Marketing
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 Since the beginning of the 20th century, advertising drove our economy in the form of a pre-packaged, one-way story. Today, it's a different story. We've gone from three channels to 500, from no web pages to a billion web pages. The choices that consumers have today are astronomical. There are more than 100 brands of nationally-advertised bottled water. Starbucks offers 19,000 different ways to order a beverage. With all the options available to the consumer, the shift of power cannot be understated.
The old way of selling on the street corner to anyone that will hear is over. People can easily ignore advertising today instead of being forced to listen. They can choose what they want to hear, and this is where permission marketing comes into play.
Click Here to Read Full Article.
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Harnessing the Power
Using the Internet in Innovating Your Business
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 The dot-com explosion of the 1990s was mostly a lot of sound and fury that meant nothing - only representing a tiny sliver of businesses exploring the power of what the Internet can do. A get-rich-quick mindset developed during this time where it was thought doing business strictly through the Internet would help generate revenue to anyone that invested in it. What is correct is that the Internet did change the rules of the game; however, how it's used is where the true value lies.
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Finding Success in Our Failures
Learning from Past Mistakes to Become Wiser as a Business Owner
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 We can learn some of our best lessons from our failures. The new economy that arose in the 1990s had many of the trappings of a genuine revolt, where fortunes were made by innovative visionaries that helped bring down the archaic foundations of old. However, despite this, momentum burned out, revenue stalled and marketing plans that were all the style one day, were passé the next. The question that arises is how do we learn from our experiences and apply them to new business ventures.
There is no better place to look for historical clues than the business plans presented by aspiring business managers. These hold the seeds of ultimate success or failure, where you can reassess these lessons and become a smarter and wiser owner.
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Expedia CruiseShipCenters' Promotion Breaks Records Once Again
6,500 Guests Booked During Annual Princess Cruises 1 Day Sale
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 Expedia® CruiseShipCenters® has surpassed its 1 Day Sale milestone once again, booking a record 6,500 guests on Princess Cruises departures during a single day.
"This is the seventh year for the promotion which began as a unique way to showcase the world of cruising," says Geraldine Ree, Senior Vice President Sales and Marketing at Expedia CruiseShipCenters. "Even with our strong historical performance, we continue to set the bar higher each year with more marketing to our prospects and clients, more training for our agents and more value for our customers," she added.
All 140 locations and over 3,200 Cruise Consultants participated in extensive product training during the months leading up to the promotion, familiarizing themselves with the new Princess deployment recently becoming available to book.
"Expedia CruiseShipCenters' 1 Day Sale is the biggest promotion we have with any of our partners," said Jan Swartz, Executive Vice President Sales and Customer Service for Princess Cruises. "Each year they continue to exceed our expectations by taking their training, marketing and engagement with this sale to new levels, and their commitment shows in the results."
Call 1-800-377-8722 to learn more about how you can own a Expedia®?? CruiseShipCenters® location.
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THE VR BLOGGER
Understanding Transaction Costs for Your Business
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To understand transaction costs for your business, you must first ask yourself why your business exists. Why doesn't market pricing regulate all economic activity? Why isn't each person at every step of production and delivery an independent profit center?
In 1937, Nobel laureate Ronald Coase asked these questions, in which he blamed transaction costs for the contradiction between market agility and a business' stubborn durability. Businesses, in general, incur transaction costs when, instead of using their internal resources, they go to the market for products or services. Transaction costs have three parts, which together, even individually, can be prohibitive.
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Highlighted Transactions
And New Engagements
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SUCCESSFUL TRANSACTIONS
Hardware Brand Importer Company
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VR Business Sales of Artesia, California, a leader in the sale of privately-held companies, recently facilitated the strategic sale of a hardware brand importer company for $1.19 Million.
The transaction, which closed this month, was handled by William Park, a business intermediary specialist.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries.
VR has sold more businesses in the world than anyone®.
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SUCCESSFUL TRANSACTIONS
Technical Services Temp Agency
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VR Business Sales of New Haven, Connecticut, a leader in the sale of privately-held companies, recently facilitated the strategic sale of a technical services temp agency for $250,000.
The transaction, which closed this month, was handled by William D. Hall, a business intermediary specialist.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries.
VR has sold more businesses in the world than anyone®.
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NEW ENGAGEMENTS
Precision Tool Manufacturer
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VR Mergers & Acquisitions located in Charlotte, North Carolina, announced it has been engaged by a precision tool manufacturer to assist in facilitating the sale of their business.
Founded in the 1980's, this is a high precision manufacturer with state of the art machining and tool making capabilities. They offer complete machining of nearly every kind of industrial tool including stamping and forming dies, plastic injection and die cast molds, forging dies and extrusion dies. Go to the VR Web Site for further details. VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries that addresses the needs of small and mid-sized businesses.
VR has sold more businesses in the world than anyone®.
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NEW ENGAGEMENTS
Flooring and Carpet Business
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VR Business Brokers, located in Edmonton, Alberta, the leading business intermediary firm in the area, has recently been engaged to assist in facilitating the strategic sale of a flooring and carpet business.
This company has been established for 36 years as a premier retail flooring business serving Fort Saskatchewan and surrounding areas. This business has several excellent contractual relationships including builders, property management companies and corporate businesses. Click here for more details.
VR is celebrating over 30 years as the world's only network of full-time professional business intermediaries that addresses the needs of small and mid-sized businesses.
VR has sold more businesses in the world than anyone®.
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Now is a Great Time to Become Part of VR!
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 With baby boomers selling their businesses to retire, corporate executives frustrated with their jobs and managers looking to buy a business to replace their corporate position, NOW is a great time to become part of VR!
VR Office
Artesia, California
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VR Global Headquarters
One East Broward Boulevard
Suite 1500
Fort Lauderdale, FL 33301
Phone (954) 565-1555; Fax (954) 565-6855
http://www.vrbb.com
Copyright © VR 2009-2011
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Ask a VR Intermediary?
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Greg Hedgebeth
Owner, VR in Cincinnati, OH
How Do I Cut Costs for My Business?
Stanley Johns,
Dover, Delaware
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Dear Stanley,
To effectively cut costs for your business, you need to understand the bare bones of your company. Ask the most basic questions about each element required to create your product or service. You have to distinguish between low-cost and high-cost activities and determine what controls the cost of each of them. Keep activities that add value, while compressing, eliminating or outsourcing those that don't. Implement cost-reduction opportunities that you find, and aggressively pursue cost saving throughout the value chain.
Click Here to View Full Article.
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