Benefits of PMA

• Semi-Absentee model
• Turn-key development
• Very low labor
• Minimal staffing requirements
• High repeat %

PRO MARTIAL ARTS FRANCHISE BROCHURE - A FRANCHISE OPPORTUNITY

Company Overview

Founded by Ed Samane, the PRO MARTIAL ARTS franchise program is the business person’s franchise. Grandmaster Samane has developed systems and methods for establishing, operating and promoting successful karate school businesses that provide instruction and training in martial arts techniques, physical fitness techniques and character-building education.

Grandmaster Samane recognized early on that the karate school business provided a niche within the fitness industry and was ripe for innovation. Backed by more than 18 years of industry and entrepreneurial experience, he developed a unique and innovative business model that shifts the paradigm of martial arts instruction and allows people to work in the enjoyable and fast-growing fitness industry as independent business owners.

• Began martial arts training at 11 at a local YMCA.
• Became 1st degree black belt in Tang Soo Do in 3 years.
• Trained directly under Tang Soo Do pioneer Grandmaster Ho Sik Pak to obtain a 7th degree black belt
• Trained under Hapkido Supreme Grandmaster Ji han Jae to obtain an 8th degree black belt.
• Tournament competitor at regional, national & international levels
• Specializes in one on one instruction to business leaders in the Philadelphia region.
• Believes strongly that martial arts can help to develop health, confidence and a positive mental attitude.
• Has perfected the Karate Studio Business model designed for the business person not Karate Black Belts.

Established: 1998 (started franchising in 2008)

Total Units: 60 awarded (13 open)                       Company Owned Units: 0

Type (Ex:B2B/Homebased/Service): Retail, Semi-Absentee model, Multi-unit

Please List Any States/Countries You Are Not Registered or Not Available In: Registered in all 50 U.S. states.

Franchise Fee: $49,000 – single studio; $80,000 – two studios; $100,000 – three studios

Cash Investment: $150,000

Net Worth Minimum: $250,000

Total Investment: $126,055 - $154,675

Recommended Operating Capital: $30,000

Royalty: 7.5%

Ad Fee: 1%

Term of License (Years): 15

• Motivated, goal-oriented individuals
• Desire to succeed and make a difference in their communities
• NO MARTIAL ARTS EXPERIENCE NEEDED
• Management background a plus
• Interested in multi-unit opportunities

Functions of the Owner / Daily Tasks

The owner of PMA can either be semi-absentee or decide to be involved. The franchisee can be responsible for sales, marketing, opening and closing duties depending on how much they want to be involved.

·        Very flexible

·        Mostly evening business (Classes typically run from 4:00 – 8:00pm weekdays and on Saturday morning)

·        Days free for admin, marketing, seminars, promotions and community involvement

·        Additional fitness classes can be offered during the day at owner’s discretion. (Seniors Tai Chi, Women’s Yoga, Fitness Kickboxing)

Competitive Advantage of the Product / Service

• Semi-Absentee franchise
• Predator Prevention program to protect children
• Small staffing model
• Personal growth and character development
• Respect and achievement measurements
• Turn-key real estate program
• Growing fitness industry
• Solid marketing plan for franchisees. 

• 6 days training in Berwyn Facility including, Martial arts and Day to Day tasks. 
• Operations and Marketing ongoing support.
• Computer information systems for POS & reporting. 
• Turn-key real estate program.
• Community outreach.
• SALES techniques, Marketing program.
• Support staff with experience running franchise units.
• Leadership with franchising, staffing and entrepreneurial experience.
• Long term commitment and vision of becoming leading international brand.

Marketing