Tropical Smoothie Café is the Fastest Growing Franchise in the Quick-Casual Restaurant Segment.
Founded in 1997 in Destin, FL, there are now more than 275 Tropical Smoothie Cafés in operation with more cafés developing throughout the United States. We're proud to offer healthy choices to the customer, and to be one of the fastest growing franchises in the quick-casual restaurant segment.
Why Choose a Tropical Smoothie Café?
We offer a strong history of success and the opportunity to have fun in your future.
Tropical Smoothie Cafe is ranked #181 in Entrepreneur Magazine's 2010 Franchise 500,
#142 in America’s Top Global Franchises and ranked in the Top 50 Franchises for Veterans, as seen in USA Today, Franchise Today (April 2010).
Doing the Right Thing: You can't go wrong if you're always doing the right thing. We believe that providing healthy alternatives to quick serve restaurants is the best way to do that. We don't just offer a snack; we offer a new experience.
Bringing out the Best in Each Other: We're all in this together. We believe that what's good for us is good for all of us. We’re all ears anytime a franchisee has a new menu item idea or process that can help everyone save time.
Commitment to Wow: Great food, refreshing smoothies and a healthy menu will only get us so far. We provide an experience at a good value as well. When our customers come through the door for a slice of paradise, we're ready to cater to them and make them feel special.
Brand Recognition: Your cafe and smoothie franchise fee includes the right to use Tropical Smoothie Café's trademark, trade secrets, recipes, operating system, proprietary technology, training procedures and a great support staff that's always at the ready.
From One to Hundreds in Over a Decade
Tropical Smoothie Café has come a long way since our first franchise opened in Tallahassee, Florida back in 1997. We sought to give our customers a place where they could relax while enjoying real fruit smoothies.
By 1999, we'd expanded our menu to contain a wide range of healthy food options that perfectly complimented our smoothies.
In 2000, we officially established the Tropical Smoothie Café name.
In 2005, we updated the environment of our cafes to reflect the tropical vacation – a get-away from the everyday hustle and bustle.
In 2006, we opened our 200th store in Virginia Beach, VA.
In 2007, we celebrated our 10-year anniversary and we also started our own holiday – National Flip Flop Day!
Tropical Smoothie Café Innovations
We're always finding ways to help franchisees streamline the daily operations of their business. We also analyze all aspects of the business:
- Leases,
- Equipment packages,
- Construction,
- Marketing, and
- Product development.
We keep food costs in line with our state-of-the-art portion control system. We'll also provide you with easy-to-follow procedures and technology to keep track of sales and other crucial business statistics.
The Key to Your Success
Tropical Smoothie Cafe's promise is to teach its franchisees to deliver unparalleled hospitality and original, healthy, fresh food and beverages. Tropical Smoothie Café recently received Nation's Restaurant News 2010 MenuMaster Award for Best Menu Revamp. As a Tropical Smoothie Café franchisee, you'll provide the experience and we'll provide you the training and support. This formula turns visitors into happy repeat customers.
A Wave of Growth
A Tropical Smoothie Café franchise will allow you to be part of a proven, growing system. We invite you to become part of this dynamic system and work within your own little piece of paradise. Tropical Smoothie Café has very unique factors in its favor when it comes to growth.
Regardless of economic conditions, people will always want a few things:
- Healthy food options,
- Great value,
- Food that tastes great, and
- A fun experience.
Products and Services
There's no better way to make a great meal than with fresh, natural, premium quality, healthy ingredients. From the finest meats and cheeses in our food to fruit so fresh it could still be on the tree in our smoothies, we practice this philosophy every day. All of this means that eating at Tropical Smoothie Café is a treat that you don’t feel guilty about and can enjoy time and time again.
Training and Services
Becoming an entrepreneur can be a challenge, but it can also be a lot of fun! If you've got the right knowledge and skills, there's no limit to the things you can accomplish.
We'll train you in the marketing and operations of your café franchise.
As part of the curriculum, we also train you on business management.
We have a comprehensive training program that includes several weeks of hands-on training in your market, as well as one week at our Corporate Headquarters in Destin, FL. While there, you'll meet face-to-face with experts in many aspects of running a Tropical Smoothie Café. These people will share their secrets and lead you down the path to success.
Marketing and Advertising
The media landscape today is complex and has gone beyond the word-of-mouth marketing we first employed. We now utilize all the tools at our disposal – grass roots campaigns, TV commercials, radio spots, printed pieces, coupons, in-store and point of purchase displays, viral and social marketing and our Website (which is like a miniature vacation in itself).
Combining these efforts allows us to cut through the clutter, reach our target audience and get them licking their lips in anticipation for their next Tropical Smoothie Café Experience.
Franchise Requirements
If you have people and management skills and seek a rewarding, fun, high-growth opportunity that encourages people to lead healthier lifestyles, contact us now to become the new Tropical Smoothie Café® franchisee.
Financial Requirements
Franchise Fee: $25,000
Liquid Assets: $75,000 - $150,000
Minimum Net Worth: $300,000
Initial Investment: $164,500 - $398,000
Financing Available: Through 3rd party lenders and leasing companies.
