Fully Integrated

The Coffee Cup owns its own
state of the art roasting facility (Quality Grains) which is one of the
largest coffee roasters in Central America. The Coffee Cup has full control of our coffee beans from the coffee bush to the final roasted and packaged end product.
The support that we provide our franchisees by owning our own roasting plant is an intricate part of your profitability. There are no worries of third-party roasters or importers raising your coffee prices or changing the quality of your coffee mid- stream into your business.
Unique Turn-Key Pre-Built Store

Your complete Coffee Cup store (
A Franchise In A Box) arrives in two containers to your site location. These containers include almost everything that you need to open your Coffee Cup store.
- The Coffee Cup Pre-Built Module
- Furniture
- All the equipment necessary to operate your business
- Signs and awnings (when required)
Each and every piece of equipment for your Coffee Cup store is inspected prior to being shipped to your site location to ensure that nothing has been damaged in transit to our freight forwarder. We then verify that the manufacturer of the equipment has sent the proper model and that the specs are correct. These verifications contribute to a smooth and on-time opening of your store. We even send a foreman (a representative of The Coffee Cup) to your site location to assemble the Pre-Built Module.
Company History
Mr. Samuel Quiros founded Quality Grains over 20 years ago, and the roasting facility is one of the largest in Central America. Then in 2002, Mr. Quiros and his wife, Leyla Quiros, founded The Coffee Cup with the opening of their first store. After receiving an overwhelming response from customers who just fell in love with The Coffee Cup experience, they started to open more stores in El Salvador and Honduras. The Coffee Cup currently has 30 stores in the two countries.
The benefits of The Coffee Cup owning and operating its own roasting plant are substantial. The franchisee is assured that the quality of the coffee is always consistent and that the price of the coffee will always be fair. Click below to see our roasting plant video.