Retail Food Outlet - Waffy's Artisanal Belgian Waffles

Waffy’s is an innovative franchise concept focused on the authentic Belgian Waffle experience.

Our company success is based on our unique product; authentic Liege waffles, a favorite street food in Belgium, but practically unknown in the U.S.

What sets Waffy’s Liege waffles apart from the waffles Americans are familiar with is their sweet, crunchy coating of caramelized sugar, which occurs during the cooking process in our specialized waffle irons, much like the shell on crème brulee.

Although Liege waffles are often served plain in a paper wrapper for portability in Belgium, Waffy’s goes one step further and offers a variety of delicious toppings such as fresh fruits, Nutella and home-made whipped cream. We also provide a unique packaging to enhance the eating experience for our customers.

In addition to our signature Liege waffles, Waffy’s also serves artisanal Panini sandwiches made with a pizza-like dough and waffle shaped potato fries. Soft-served ice cream and an assortment of specialty coffees round out our menu selection.

Waffy’s offers multiple store types: kiosk (malls, airports, college, etc…), food court, and in-line store (strip malls).

Our concept also enables off-site sales through catering and mobile food carts for an additional stream of revenue.

     I.             Benefits of Owning Waffy’s Franchise

Waffy’s is a unique concept with virtually no direct competition in that particular food segment. Our high quality products are all manufactured “in-house” allowing our franchisee to offer a consistent product at all times and locations.

One major advantage of Waffy’s is that our concept is easy to run; our franchisees do not need a large amount of staff, or extensive food business experience. Waffy’s use high quality equipment that allows automation and ease of use for faster and more efficient service.

Waffy’s is fully dedicated to its franchisees, offering a high level of franchise support through extensive training and state of the art technology. Your success is our success!

Waffy’s also offers a lower entry cost compared to similar food concept allowing a faster return on investment (ROI).

In addition, as Waffy’s grows, it will be able to use its leveraged buying power (economies of scale) to reduce food costs, allowing better profitability.

Finally, Waffy’s surrounds itself with a team of experienced and dedicated professionals (Accounting, Legal, Marketing, etc…) to provide the best services possible to our franchisees.

Waffy’s offers a high level of franchise support with a training program divided in three phases:

·             Phase 1: Training provided at the Waffy’s Training Support Center (Pompano Beach, FL): Waffy’s will provide Franchisees with approximately 2 weeks of initial training, beginning approximately 4-8 weeks before the franchisee is scheduled to open for business. Phase I Training will include administrative, operational, and sales/marketing; it will also include a liberal amount of on-the-job in-store training. This training will be provided for the franchisee and up to two associates.

·                     Phase 2: Training provided at the franchisee's location: On-site training typically takes place just prior to when the franchisee commences operations. An experienced trainer from Waffy’s will provide on-site training for a period of 7-10 days to assist the franchisee in the set-up and commencement of operations.

·       Phase 3: Ongoing training: Waffy’s offers a web-based training program to provide on-going support to its entire franchise system.          

Operational Support

Waffy’s will also provide web-based support to our franchisees for virtually all of their needs critical to their success including; operational, purchasing, marketing, and administrative support. 

In addition to training and web-based support, a member of the Waffy’s field support staff will visit each franchisee on a regular basis to ensure proper guidance.