Planet Beach is the World’s FIRST and ONLY Contempo Spa®.
About Us:
Planet Beach Contempo Spa®
Year Founded: 1995
Franchising Since: 1996
Franchise Units: 300+
- Automated spa business which allows customers to experience automated day spa treatments affordably, conveniently, and privately, without the need of an attendant (no licensed therapists)
- Services include: facials, massages, skin wellness treatments, nutritional supplements, on-line nutritional guidance, audio meditation, teeth whitening, oxygen therapy, UV therapy and more
Key Business Features:
- Membership-based system
- Day spa services offered without the time constraints or cost of a typical day spa
- Members pay a $99 monthly fee (average) and are able to enjoy unlimited spa services for an entire month – a far less cost than any would-be competitors
- Consumers have an insatiable demand for ways to relieve stress, look younger and live healthier; we provide the services and products that people want (especially so during tough economic times), and provide them at a far less cost than a typical day spa
- Profitable business for the spa owner
Ideal Candidate:
- We’ve experienced great success with franchisees of all types, with professional backgrounds ranging from investment banking and advertising to real estate, law, and accounting. Some management experience, as well as an understanding and appreciation of great customer service is a good foundation for business success
- We have many successful franchisees, both owner-operators and semi-absentee owners, who have transitioned away from corporate America; some prefer to maintain their corporate roles
Role of Franchisee:
Owner-Operator
- Owner-operators or spa directors (managers) typically arrive to work 20 minutes prior to opening the business and start out the day greeting customers with 2 or 3 other staff members (2-3 staff members per shift is typical)
- Most customers’ visits are expected as appointments, and have been arranged during their previous visit.
- Customer is taken to a private station/room where the equipment delivers the spa treatment
- All services are computer controlled
Semi-Absentee Operator
- Semi-absentee owners’ spas are usually managed by the spa director; we encourage all franchisees to take an active role in the business.
Competitive Advantage
- We deliver all services through automated technology, completely setting us apart from traditional day spas. In fact, we are the world’s FIRST and ONLY Contempo Spa®. Traditional day spas fall short in 3 areas: affordability, convenience and privacy
- We are affordable because the services we offer are delivered by equipment rather than licensed therapists
- We offer convenience because most services are delivered within 20 minutes
- We offer privacy because the equipment does all the work rather than a hands-on approach; no licensed therapists
Training and Support
Assistance comes in the form of:
- Online training;
- Live weekly seminars;
- Private telephone consultations;
- On-site visits;
- Yearly regional conferences;
- Manuals and Newsletters.
New equipment and retail products are backed up with substantial training and support. Plus, all the critical information needed, including procedure manuals and a large archive of educational webinars, are available at any time online.
Industry Overview:
- 95 million visits are made to spas in the United States annually generating $5 billion in revenues; spas generate more in revenue than ski resorts ($3.1 billion) and slightly less than box office receipts ($7.5 billion)
- Spa industry revenues in the U.S. have increased by 21 percent in the last five years
- Consumer trends fueling this growth are an increased focus on health, fitness and age
- This is particularly true among baby boomers and the aging generation, which together makes up 51.2 percent of the U.S. population
- Echo boomers and Generation X's are yet another growing market for the spa industry, as the younger generation seeks escape from work-related stress (© 2009 Lanier Publishing Intl.)
Financial Requirements
Franchise Fee: |
$20K (1) $39K (3) |
Liquid Capital: |
$60K |
Total Investment: |
Up to $250,000 |
Minimum Market Size: |
30,000 population |
Territory Fee: |
$.08 per capita plus ½ franchise fee |
Vet Fran Discount: Y |
SBA Registry: Y |
Average # of Employees: 6 - 8 |