MMSN franchisees offer in-depth consultations to individuals looking for client-custom nutrition, meal and exercise plans, delivered by MMSN Certified Sports Nutrition Specialists. MMSN is also the leading sports nutrition manufacturer and retailer in the US, manufacturing and selling through its retail stores a full line of highest quality effective supplements, nutraceuticals and vitamins all designed to assist clients to achieve optimum fitness results.
Company History
MMSN was founded by professional athletes, with the goal of creating and providing safe and effective nutritional solutions for and has become the premier Sports Nutrition franchise in the USA today… and MMSN is currently in its 22
nd year. After extensive market testing in 1998-2002, the company opened its first franchise in 2005 in Phoenix, AZ, and today as over 150 locations in 39 states. Company plans call for between 700 and 800 stores when the concept is fully developed and measure.
| Total Number of Units |
| Franchised Units: |
150+ |
| Year Established: |
1990 |
| Franchising Since: |
2005 |
Benefits of Owning a Muscle Max Franchise
Franchisees are able to become “agents for change” in the lives of their customers by providing valuable life-enhancing nutritional solutions. In doing so, they work short retail hours with 3-4 total employee headcount in a business focusing on fitness and nutrition and sell products averaging 50-70% in initial gross profit.
Financial Investment
Max Muscle Sports Nutrition offers 3 franchise models.
NOTE: ALL MMSN Franchise models are designed to be worked on a FULL TIME basis.
This is NOT a full or partial absentee ownership opportunity!
1. Single Unit / 1-store modelInvestment to open store as low as $122,500.
$150-175,000 actual costs to open a single store, plus working capital for advertising an operation.
$200-225,000 total investment budget required.
| Total Initial Investment |
| Franchise Fee: |
$35,000 |
| Liquid Capital Required: |
$80,000 |
| Net Worth Required: |
$300,000+ |
| Financial Assistance: |
Referral Sources |
| Start-Up Capital: |
$40-50,000 |
2. ADA Store Franchise Option
This is for a single-unit store, plus reservation is 1-2-3 additional territory (for new franchisees with a bigger vision than a single store, who have financial ability and management skill sets.
3. Regional Developer Franchise Option
This is more of an Exec-Level franchise. The RD is responsible for recruiting, managing and training new single and multi-unit franchisees throughout their territory. Territory size ranges from 1 million to 8 million in population. Franchise fee is 6 cents per applicable population headcount. RD franchisees earn a 50% share of the initial franchise fees, a split of the royalties that franchisees pay monthly, plus a 3% over-ride on all wholesale volume that flows through their RD territory.
Training and Support
4 Phases- 180-200 hours Sports Nutrition Certification via Max Muscle University;
- 6 days at MMSN HQ to learn store operations and advertising / marketing;
- Followed by weekly system wide conference calls; and
- Annual conferences.
| Does Corporate Assist in Site Selection: |
Yes |
| Does Corporate Provide Advertising and Marketing (Local, National): |
National, plus format for local execution by franchisee |
| Does Corporate Provide Continued Training: |
Yes |
Franchise Requirements
People skills, business skills, and financial capability, plus the full understanding and appreciation that fitness, nutrition, and health are vital to good living and personal longevity.
Location Requirements
- 1200 sq ft is average site size;
- Small market model of 8-900 sq ft also available;
- Minimum store-front width needs to be 20 feet.
Top 35 Target Market Areas
We are available in ALL US states without restriction, and as such all markets are "top markets”
Emphasis on Chicago, Seattle, Dallas, and Austin Texas.